Custom Watch Design: See Your Idea in 1–2 Days

Ideas, sketches and reference watches become renderings in 1–2 days and 3D drawings in 3–7 days. For production projects there is usually no separate design fee, and the design belongs to you.

1–2 days

Renderings

3–7 days

3D drawings

Usually $0

Design fee on production projects

100% yours

Design ownership

Four Questions Brands Ask Before Starting a Design

Design is part of our one-stop service, from the first idea to engineering drawings and packaging.

Is an idea enough?

Not every brand starts with a finished drawing.

How soon will I see it?

Long waits for a first rendering slow every decision after it.

Is there a design fee?

Separate design charges add cost before a single watch is made.

Who owns the design?

A design you paid for should never appear on someone else’s watch.

Start From Whatever You Have

A description, a mood board, a rough sketch or a few reference watches is enough. We ask a few questions about your customer and price point, then propose a design.

Close-up of luxury watch parts and assembly tools, illustrating the detailed product development process for new watch brands.
Clean-room watch assembly workshop

Designed to Your Cost, Checked for Production

We start from your target retail price, work back to a unit cost ceiling, and choose materials and movement to fit.

Every design is checked for water resistance, movement fit, legibility and finishes that stay consistent in production.

No Separate Fee. The Design Is Yours.

For production projects, design is usually included in our one-stop service.

The design created for your brand belongs to you. We do not reuse client designs or show them to other clients.

How Soon You See Your Design

STEP 1

Renderings

1–2 days

STEP 2

3D drawings

3–7 days

STEP 3

Full engineering drawing set

Prepared before sampling

Ready to sample? See prototyping and sampling for costs and timing.

What You Receive

What to Send Us

Frequently Asked Questions

Can you design a watch from an idea or sketch?

Yes. Send what you have, with your target price and movement type, and we will develop it into renderings and drawings.

How fast can I see a design?

Renderings usually take 1–2 days, and 3D drawings 3–7 days.

Do you charge a design fee?

Usually not for production projects. Design is included in our one-stop service.

Who owns the design?

The design created for your brand is yours.

Do you design packaging as well?

Yes. We design boxes and inserts to match the watch, your brand and your target price. See custom watch packaging.

Send Your Idea and See Renderings in 1–2 Days

Share a sketch, mood board or reference watches with your target retail price. We reply with a first design proposal.