Watch Prototyping and Sampling: Cost, Time and What You Approve

A sample typically costs from about $500 and takes 45–60 days on an existing case, or 8–14 weeks for a new design. It ends with a Golden Sample signed by both sides, and every production watch is inspected against it.

From $500

Typical sample fee

45–60 days

On an existing case

8–14 weeks

For a new design

100%

Production checked against Golden Sample

Four Questions Brands Ask Before Paying for a Sample

We answer each one in writing before the sample fee is paid.

How much will it cost?

The fee depends on how many parts must be made to order for your design.

How long will it take?

An existing case and a new design follow very different schedules.

What if I am not happy?

You need to know which changes are free and which are quoted.

Will production match?

A perfect sample means little if the production run drifts away from it.

An Exact Sample Fee for Your Design

Sample fees typically start from about $500. Complex designs with many custom parts cost $1,000–3,000. We give an exact figure once we have seen your design.

Sample fees are paid in advance and are usually credited against your production order when it meets the agreed minimum.

Close-up of luxury watch parts and assembly tools, illustrating the detailed product development process for new watch brands.

Corrections Are Free. Design Changes Are Quoted.

If the sample does not match the approved drawings because of an error on our side, we correct it at no charge.

If you decide to change the design, such as a new dial layout or a different case shape, we quote the change as a new sample. Nothing moves to the next stage without your written approval.

Production Inspected Against Your Golden Sample

Samples are hand-assembled by senior technicians, while mass production adds tolerance and batch-to-batch finishing variation.

That is why every production watch is inspected against your signed Golden Sample before it is packed.

Watch testing equipment in the quality control lab

Sampling Stages and Typical Times

STEP 1

Sample on an existing case (ODM)

45–60 days

STEP 2

CNC prototype (new design)

2–3 weeks

STEP 3

Functional sample (new design)

4–6 weeks

STEP 4

Golden Sample sign-off

Depends on your review

A new design usually takes 8–14 weeks from approved files to Golden Sample.

What Your Sample Quote Includes

What to Send Us

Frequently Asked Questions

How much does a watch sample cost?

Typically from about $500, and $1,000–3,000 for complex designs with many custom parts. We quote an exact figure after seeing your design.

How long does watch sampling take?

45–60 days on an existing case, or 8–14 weeks for a new design.

What is a Golden Sample?

The final approved sample, signed by the brand and the manufacturer. Every production unit is inspected against it.

Are sample fees refundable?

No, but they are usually credited against your production order when it meets the agreed minimum.

How many revisions are included?

Corrections of our own errors are free. Design changes you request are quoted as new samples.

Send Your Design for a Sample Quote

We reply with the exact sample fee, the sampling stages and dates, and how the fee is credited against production.