ODM Watches: Customize a Proven Model

Choose a quartz, solar or automatic model that has already been developed and tested, then change everything your customers see. No case tooling, samples in 45–60 days, and orders from 100–300 units per style.

Since 2009

Watch production experience

30+ countries

Brands served worldwide

45–60 days

Typical sample time

100–300 units

Minimum order per style

Four Questions Buyers Ask Before Choosing an ODM Model

We answer them with a model list, a customization proposal and real prices, not a generic catalog.

Which models can I choose from?

A short list with real case sizes, movements and prices saves weeks of back-and-forth.

How much can I change?

You need to know which parts are open to customization before committing to a model.

Will it look like another brand?

A shared case base is only a problem if dials, hands and colors are shared too.

How fast is a sample?

Seasonal launches leave little room for a long development cycle.

Start From a Model That Is Already Proven

Every ODM model has been through development and testing, so case construction, water resistance and movement fit are settled before you start. Current model families:

Close-up of luxury watch parts and assembly tools, illustrating the detailed product development process for new watch brands.

Customize Everything Your Customers See

Dials, hands, finishes, straps and branding are what customers notice first, and these are the parts you define. The model keeps the engineering that has already been validated, so your changes do not reopen case or movement development.

Each customization is confirmed in a written proposal before the sample is made.

A Shared Case, but a Watch That Is Yours

The case is a shared base, but your dial, hands, colors and branding are never shared with other clients, so the finished watch is yours.

If you want a case nobody else uses, our OEM service develops one. Many brands move a best-selling ODM style to an exclusive OEM case later.

Watch assembly line with ESD workstations and component trays

What Changes and What Stays With the Model

You customize

Stays with the model

From Model List to Production

STEP 1

Choose a model

From our list with case sizes, movements and prices

STEP 2

Customization proposal

Dial, hands, finish, strap and logo

STEP 3

Sample

Usually 45–60 days

STEP 4

Production, 100–1,000 units

6–8 weeks after sample approval

Shorter sample schedules are possible when your launch date requires it.

What You Receive

What to Send Us

Frequently Asked Questions

What is the MOQ for ODM watches?

100–300 units per style, and one style can be split across two or more colors. See MOQ, pricing and cost structure for how quantity affects unit price.

Will other brands use the same case?

The case is a shared base. Your dial, hands, colors and branding are not shared with other clients. For an exclusive case, choose our OEM service.

How long does an ODM sample take?

Usually 45–60 days, or faster when your schedule requires it.

Is ODM cheaper than OEM?

Usually, yes. There is no case tooling, less engineering time and a shorter sampling stage.

Ask for Our ODM Model List

You receive case sizes, movements and water resistance for each model, plus reference prices at 100, 300 and 1,000 units.